Social Media Images Help Find Readers

Social media, for most authors, is the primary means of advertising, marketing, and connecting with readers. A majority of authors start wit the basic needs–a banner image on Facebook and/or a website and use of their book covers.

But there are so many more options for what you can do with images in social media. For example, do you create custom, related images for your blog posts or most important social media posts? All current research shows that posts on social media which include graphics get a higher engagement than those which don’t.

Here are just a few ideas of different images you might want to try using on social media:

Banners
Banners are the long/skinny images that go across the top of your Facebook, Twitter, Google+, website, or other platforms. Sometimes a website has multiple banners, one across the top and one or more on the home page or at the top of each main page. Typically, you want these images to include your logo and/or website. They can also be used to announce/advertise the most important upcoming dates for you as an author (usually new releases).

Advertisements
These image can include more detailed graphics for paid online or print magazine ads. They can also be ads on other websites or in newsletters. This means they come in a wide range of sizes and needs.

Announcements
Use images–usually on Facebook or Twitter–to announce anything from new releases to sales to book signings and so forth. Images will always engage more than just text for these announcements.

Memes
Memes are usually just for fun–funny comments on being an author, what you feel like without coffee in the morning, etc. They can also help catch the attention of new readers for your books. Make a meme which has an image of your heroine and a quote from the book, or the cover with the tagline.

Blog Posts
Always try to have an image that helps grab attention when you post on your blog. Usually, an image which includes the catchy title of the blog post is a great place to started. Other images which illustrate whatever the topic is are also good.

There are a ton of other ways to use imagery when posting on social media. Hopefully these gave you a few new things to think about.

By the way, there is a fantastic page at Make a Website Hub which shows the recommended image dimensions (as of 2016) for various social media needs.

Memes as Marketing Tools

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Memes are a fun way to engage with readers and/or other writers on a casual level while still effectively branding yourself.

What is a Meme?

First, the newest definition is that a meme is a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.

The majority of modern memes are captioned photos that are intended to be funny, often as a way to publicly ridicule human behavior or commonly shared life situations. Other memes can be videos and verbal expressions. Some memes have heavier and more serious content.

 

Why Are Memes Effective?

Have you enjoyed a quote that spoke to you? Laughed at a picture with a funny caption? Felt your heart warm at a sweet image that reminded you of something fond in your own life? Then a meme has been effective for you.

Memes are effective because they are:

  1. Easy to Create – Usually a single image with a quick quote.
  2. Easy to Consume – Again, single image with a quick quote.
  3. Sharable – Most memes are shared via social media, which makes them easy to  like, share, repost, retweet, etc.
  4. Familiar/Relatable – Typically memes are images, quotes, or situations that are familiar to most people.
  5. Funny – Most memes lean toward humor, though they can also be heartwarming or serious.
  6. Attention Getting – Because of the above reasons, memes easily grab the attention of your followers.
  7. Branding – Memes for marketing purposes can help you brand yourself.

 

Using Memes as Marketing Tools

Memes as a tool of marketing can either be very specific and similar (look at big brands like Geico or Progressive), or they can be general but still point to a theme (like being an author). When you use social media as your main means of marketing, then memes become an excellent tool to connect with people. Each time you post a meme, then, ask yourself the following questions

Why Are You Posting a Meme?

Are you short of other things to post that day? Memes are great fillers. Or are you using a meme to help you make a point or an announcement? Why you’re posting will affect the type of meme you’ll use.

Who is Your Target Audience?

Are you aiming at readers? Other writers? Readers of a certain age? Readers of a certain genre?  Your audience will affect the type of meme you use.

What are Your Goals for the Meme?

Is your goal to sell something? To connect with readers? To share your personal life? Your goal for a given meme will affect the type of meme you use.

How Can You Make It About You/Your Books?

This is all about marketing in the end, which means the mean should point back to you somehow. As authors, there are many ways to do this. General memes about your writing life. Memes specific to your genre. Memes specific to your books. Memes about you as a person. Making the memes about you will affect the type of meme you use.

 

Popular Ideas

Just for fun, think through different ideas that are currently popular in the meme world. Take some time to search for memes. Make note of the ones you connect with or enjoy. A few examples include:

  • Animals saying human things.
  • Babies saying or doing adult things.
  • Sayings from popular television shows or movies.
  • Popular images of characters from television shows or movies.
  • Popular or classic quotes.
  • Puns or joke punch lines.
  • That moment when. . .

Service Spotlight: Banners & Memes

facebook-crimsondahlia-fwSocial media banners (the image across the top of your Facebook, Google, Twitter pages, or banners at the top of webpages on your site), and memes (smaller graphics used on posts) are a fantastic way to advertise your latest projects, releases, or events.

You will be provided a form to fill out providing information on your banner/meme needs. Based on your answers, we will suggest which package below is best suited to your needs.

CrimsonDahlia-NewRelease.fw.pngOnce a package is agreed upon, your artist will provide 2 different banner options to select from. They will then do 3 versions of the option you selected based on feedback you provide.

Once you have selected your final banner or meme, you will be provided several graphics as a JPGs to use on all social media (one for each type of social media you use – up to 4 types of social media).

PRICING

  • Basic Banner/Meme – text-only, basic font, graphic of your book cover or author logo ($5/banner or meme)
  • Pro Banner/Meme – basic graphics using your book cover, premium font ($10/banner or meme)
  • Premium Banner/Meme – custom graphics and premium font ($15/banner or meme)

TRY OUT THE SERVICE: You may “try out” this service by having us do a Basic Banner for FREE.  (Free 1 time only.)

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*To request other services, in addition to graphics services, click the “Request Services” link in the menu.

Your final design is considered copyrighted. You may not reuse the images or elements for other purposes. Other than proprietary images, such as covers or logos, we may use images or elements from your design on other designs at Authors On a Dime.

Any designs/images NOT selected from the initial designs provided are subject to being sold/used for other projects.