Facebook & Twitter Idea Lists

great idea concept

Most marketing gurus will tell you as an author you need to have a presence on social media, including Facebook, and Twitter. However, the prospect of keeping up with posting on these daily can be intimidating, time-consuming, or looked upon as an unwanted chore.

We are not marketing gurus at AOAD, but as authors, we can tell you that there are many benefits to posting on social media. These tools help you connect with readers and other authors, give multiple points of access to new readers, and help you announce important moments in your author life, like releases!

For those who still aren’t sure, a great way to make Facebook and Twitter easier on yourself is to cultivate an Ideas List.

This is a list of various topics and ideas that you can review any time you are posting or scheduling posts. Pay attention to other authors. When their Facebook or Twitter posts capture your attention, write that down as an idea. Just make sure to keep your list somewhere handy (a note taking software like OneNote or Evernote is fantastic).

To get you started here are some generic Facebook & Twitter post ideas:

  • General/Daily Life
    • Funny Quotes/Memes you enjoy
    • Holidays/Celebrations (http://www.emotionscards.com/locations.html)
    • Throwback Thursday (don’t forget you can apply this to things like, “4 years ago I published…”)
    • Observations about life/people (fodder for books)
    • Anything going on in your life worth mentioning, even if it’s not author related (don’t want to only be a promo machine)
  • About You The Author
    • Links to blog posts
    • Quotes/Memes about being an author
    • Pinterest pins about being an author or things you like which impact you as an author
    • Favorite quotes from other books
    • Periodic reminders about other social media and books – “re-announcements”
    • Pictures of you doing stuff (writing, traveling, etc.)
    • Screenshots of my computer – things I’m working on
    • Geek out moments
    • What’s on your Kindle (or Reading Corner)
  • About Your Books
    • Links to blog posts
    • Quotes/Memes directly from/about your books
    • Pinterest pins directly related to or about your books
    • Small teasers for the next books/story lines
    • Songs related to the books/characters/situations
  • Resources
    • “How to” blog posts
    • Pins about writing/publishing/authoring tips
    • Industry news you find relevant (sharing)
    • Workshops you liked
  • Being a Good Author Friend
    • Like things from your peers (their announcements, giveaways, things they posted that you liked, etc.)
    • Even better…Comment on peer’s posts
    • Even better…Share peer’s posts to your own wall and/or page and/or group
    • RSVP to peer’s party invites (and attend!)
  • Encouraging Reader Interaction
    • Scavenger Hunt in my books
    • Small Giveaways (participation raffle – relate to new release if coming up)
    • This or that (ex. Beach or mountains, shifters or vamps)
    • Favorites? (types of desserts, vacation destinations, character in a series)
    • Reader Preferences (hero archetypes, chapter lengths, etc.)
    • How do you picture this character? Building? (they send pics)
    • Requests for author or character questions from readers for blog post
    • Did you catch this small detail in the 1st two books?

SocialMedia-Tips.fwWhat other topics can you think of or do you enjoy posting to your social media? Keep the list going and add your ideas in the comments!

What You Can Try for FREE with AOAD

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At Authors On A Dime (AOAD), we understand how hard it can be to spend $ without knowing for sure the quality of what you would get in return. Authors struggle constantly with where to invest. Let us help you out with a list of services you can sample for free.

Come on over and try out any of the following:

EDITING SERVICES

editing-graphic.fwBeta Reading – Send us the 1st chapter or first 20 pages (whichever is shorter) for a FREE sample of the comments you’d get back with a beta read from AOAD. (Free 1 time only.) More info…

Proofreading – Provide the first 3 pages, for a FREE one-time sample proofread of your material. (Free 1 time only.) More info…

PUBLISHING SERVICES

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eBook Formatting – Try out this service by having us format 1 chapter for FREE. This sample formatting is at the Basic Package level which includes chapter breaks, headers, spacing and indentation, and font.  (Free 1 time only.) More info…

Print-on-Demand Formatting – Try out this service by having us format 1 chapter for FREE. This sample formatting is at the Basic Package level which includes mirrored margins, page titles, page numbers, chapter breaks, headers, spacing and indentation, and font.  (Free 1 time only.) More info…

Blurb Creation – Try out this service by doing a FREE brainstorming session with us. 30-min Skype or up to 5 email exchanges on ideas, wording, flow, etc. (Free 1 time only.) More info…

Synopsis Writing – You have written your synopsis but would like a second set of eyes to give you feedback on anything from how it flows, to whether you cover the important bits, to editing advice. You can try out this service for FREE the first time. (Free 1 time only.) More info…

GRAPHICS SERVICES

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Book Cover Design – For your first book cover, we will do a 30-minute brainstorming session with you–looking at your book, ideas, and searching for images that might work–for FREE. No obligation to hire us for the book cover. (Free 1 time only.) More info…

Banner Design – Need a banner for Facebook, your website, twitter, or other social media? We will let you try out this service by providing a free Basic-level banner on your first visit. Basic = text-only, basic font, graphic of your book cover or author logo. (Free 1 time only.) More info…

SOCIAL MEDIA SERVICES

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Social Media Calendar – 1st month FREE. We can work with you on what you want/need scheduled and when. We will then create the social media calendar for 1-month at a time. In addition, we can keep track of your calendar for you, emailing you weekly reminders of upcoming events and post needs. (Free 1 time only.) More info…

Blog Topic Suggestions – We have a generic list already started for you in this blog post. Want more tailored suggestions? We’ll provide 3-5 post topic suggestions to help you get rolling. Any help needed after the initial list of suggestions will move you into Brainstorming for a fee. More info…

Newsletter Article Suggestions – Want to write your own articles but don’t know where to get started? We’ll provide 3-5 post topic suggestions to help you get rolling.  Any help needed after the initial list of suggestions will move you into Brainstorming for a fee. More info…

Facebook Post Suggestions – Want to write your own posts but don’t know where to get started? We’ll provide 5-10 post topic suggestions to help you get rolling.  This service is FREE! (Free 1 time only.) More info…

Twitter Post Suggestions – Want to write your own posts but don’t know where to get started? We’ll provide 5-10 post topic suggestions to help you get rolling.  This service is FREE! (Free 1 time only.) More info…

Discuss Street Team Options FREE 1/2 hour discussion or 5 email exchanges to point you to examples of types of street teams out there and figure out what would work best for you and your readers. (Free 1 time only.) More info…

Don’t Panic – Organize Your Social Media

faa5f97408f1443303a82fdae677baebThis post was originally written for authors in mind, but can be applied to any individual, small business, or organization that uses social media, particularly for marketing purposes.

If you’d like help getting started on social media idea lists or on your social media calendar, Authors On A Dime can help. Check out our services related to social media management. The first month of calendar management is FREE!

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Technology has made the world of the author into something very different from what it once was. Not only do we have the ability to self-publish and reach a mass audience through eBooks, but marketing has changed with the advent of social media.

The level and frequency at which an author uses these tools is entirely personal preference. You’ll find scads of articles both for and against large use of social media as a marketing tool for authors. Whether you use it a little or a lot, getting organized now will help you stay on top of what can easily become overwhelming.

Tips-Organized.fwGetting organized for your social media has several benefits, including:

  • making it less overwhelming
  • ensuring consistent usage
  • ensuring varied types of posts and higher level of interest for followers
  • spreading usage/types out evenly each month
  • pre-planning for important events (releases, book cover reveals, etc.)
  • tracking ideas

Our example uses OneNote to help organize my social media in a very basic (and therefore easy to use and easy to keep up with) way. However, you can use any document or note-taking method (spreadsheet, word doc, write it down, whatever works for you).

For social media, keeping organized requires two steps:

  1. keep track of ideas
  2. schedule a month at a time.

Let’s look at both.

Social Media Idea Lists

Tonenote-socialmediaideashis is as easy as keeping a bulleted list. Pay attention to what you see other authors do (or anyone using social media for marketing) and add to your list. Particularly if you found their method engaging or effective.

  1. In OneNote, create a “Social Media” Notebook
  2. Create a Section (tab at the top) called “Social Media Ideas”
  3. Create a Page (tabs down the right side) for each type of social media (Ex. Blog, Website, Facebook, Twitter, Newsletter, etc.)
  4. On each ideas page
    1. Click the “bulleted list” icon in the top
    2. Start typing
    3. Hit the enter key to add another bullet
    4. Hit enter twice to stop the list and add a new section
  5. Any time you see something another author does that you found effective at drawing you in, add it to your list of ideas.

 

Monthly Social Media Schedule

ON-SMCalendarAt the end of each month create a social media schedule for the upcoming month. The easiest method we’ve found for this is a table. If you’re not a OneNote fan, a spreadsheet is a fantastic way to track this

  1. Create a table with the following columns
    • Date
    • Day of Week
    • Events
    • Blog
    • Facebook/Twitter
  2. Create a row for each day of the month
  3. Fill out your event schedule first
    • dates for releases
    • dates for giveaways  – start and end
    • other big promotional/writing/publishing moments
    • events
    • author spotlights
    • holidays
    • big personal life moments (even if you won’t be sharing on social media, just so you schedule around them)
  4. Fill out your blog schedule (how often you blog is up to you)
    • Use your events list to determine key blog post timing.
    • Fill in the rest of the blog dates with ideas from your Social Media Ideas page.
    • Make sure to spread out the type of blog posts you do. Example:
      • Promotional posts
      • Announcements
      • Posts about your craft
      • Tips for other authors
      • Progress on your current WIPs
      • Etc.
  5. Fill out Facebook/Twitter schedule
    • Blog posts and event announcements get copied over because you’ll want to announce those on all your social media.
    • Fill in the rest of the days with ideas from your Social Media Ideas page.
    • Feel free to leave blank spaces – just remember to do something that day.
    • When executing, feel free to NOT do what’s on your schedule if what’s happening in your life/writing gives you something else to post.
    • You are NOT writing the full posts here, just jotting down ideas of what type of post you’ll do

Ta-da! You have a social media schedule. Now, on any given day, you don’t have to necessarily come up with what to post from scratch. You are also less likely to have one of those moments where you realize you haven’t blogged in six weeks, or you forgot to post an important announcement on Twitter.

A Few More Tips:

Cross Off Completed & Fill In

As you complete days/posts, cross it off. You can do this by doing a strike through text, or check marks, or changing text to a different color. This will help you track what you’ve done. Also, any posts you don’t do…that idea can be used later.

Also, update the tracker with what you do end up posting. For example, if you had “blog post” as a place holder on one of the dates because you couldn’t come up with an idea, add in the topic you ended up using. This will help you know what topics you shouldn’t cover again immediately.

Frequency & Twitter

Authors On A Dime are not marketing experts. That said, note that social media experts recommend more posts on Twitter daily than on Facebook.

Don’t put every Twitter post on this tracker. You can use an app/software like Hootsuite to schedule your tweets, so that is a schedule by itself. I reference my Social Media Schedule when scheduling those tweets in Hootsuite to make sure I’m including versions of what are going up on my other social media. (You can also schedule Facebook and other social media with those apps.)

Get Ahead

As much as you are able, get a head start on your above calendar by scheduling Facebook and Twitter posts ahead of time. If you can get most of your blog posts written and scheduled, even better (but harder to do because they are much more time-consuming).

A full month of scheduling might be overwhelming. If you find that to be true, do it in weekly chunks. For examples, every Sunday spend an hour scheduling as much of your social media for the week as you can.

Pay attention to when you will be unavailable to post – like when you’re on vacation, and get anything for that time period completed and scheduled ahead of time.

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Social Media and how time-consuming it can be is one of the things we see authors complain about the most. By adding organization to your social media, you can become more efficient and more consistent with your use of these marketing tools.

If you have any questions we’d love to hear them. And if you have a different tool or method, we’d love to hear that as well! We are always looking for ways to become more efficient!

If you’d like help getting started on your idea lists or on your social media calendar, Authors On A Dime can help. Check out our services related to social media management. The first month of calendar management is FREE!

Happy social media scheduling friends!

Blog Topics Ideas List

great idea concept

Most marketing gurus will tell you as an author you need a blog. However, the prospect of keeping up with a blog can be intimidating, time-consuming, or looked upon as an unwanted chore.

We are not marketing gurus, but as authors, we can tell you that there are many benefits to keeping a blog. Blogs help you connect with readers and other authors. Blogs can help you document your progress and experiences. Blogs can be a way to solidify your thoughts. And blogs can help you announce important moments in your author life, like releases!

For those who still aren’t sure, a great way to make blogging easier on yourself is to cultivate a Blog Ideas List.

This is a list of various topics and ideas that you can review any time you have to write a blog post. Pay attention to other bloggers. When posts capture your attention, write that down as a topic idea. Just make sure to keep your list somewhere handy (a note taking software like OneNote or Evernote is fantastic).

To get you started here are some blog post ideas:

  • Your experiences as an author
    • Editing
    • Querying
    • Writing etc. (grammar, classes, new methods)
    • Marketing
    • Trying something new
    • Frustrations
  • Updates on your progress
    • Keep lists on research and interesting stuff while writing a new book to post when release comes around
    • Writing and editing progress on books
    • Release date announcements
    • Cover reveals
  • Your books
    • Inspiration
    • Character interviews
    • Character discover
    • How you came up with a character or plot idea
    • Book excerpts
    • Book trailer releases
    • Cover reveals
    • Release announcements
    • What are previously published characters up to now?
  • Author Spotlights
    • Hosting other authors
    • Sharing a new author you’ve discovered and like
  • Fun stuff for readers
    • Bigger Giveaway Announcements/Details
    • Contests
    • Votes
  • Other
    • Top “#” Lists (hottest characters, super powers, best murder weapons, etc.)
    • Other areas of your life (vacations, sports, diets, etc.)
    • Unique topics you consider yourself an expert on
    • Genre commentary or comparisons
    • Exploring things like tropes, archetypes, etc.

SocialMedia-Tips.fwWhat other topics can you think of or do you enjoy reading? Keep the list going and add your ideas in the comments!