Organizing Social Media Ideas

AuthorToolKit-SocialMediaLists.pngTechnology has made the world of the author into something very different from what it once was. Not only do we have the ability to self-publish and reach a mass audiences through ebooks, but marketing methods have also changed with the advent of social media. And they continue to change and evolve at a rapid pace with new tools and services available practically daily.

We highly recommend starting to keep lists of social media ideas, tools, services, and articles.

The level at which you track your social media ideas is entirely personal preference. Whether you use social media a little, or a lot, OneNote can help you get organized and stay on top of what can easily become overwhelming.Getting organized for your social media has several benefits, including:

 

  • making social media less overwhelming
  • ensuring consistent use of your social media outlets
  • ensuing varied types of posts and higher level of interest from followers
  • spreading social media out evenly each month
  • pre-planning for important events (releases, cover reveals, etc.
  • tracking ideas for later use

Use of OneNote to help me organize my social media is very basic (and therefore easy to use and easy to keep up with). This is as easy as keeping a bulleted list.

Pay attention to what you see other authors do (or anyone using social media for marketing), or articles you come across, workshops you take, etc. and add to your list anything you personally liked or found effective or interesting.

For social media tracking, take the following steps:

  1. Create a Notebook titled “Social Media”
  2. Create a tab in that Notebook titled “Ideas”
  3. Add pages titled “XXX Ideas List” for each form of social media
    • Facebook Ideas List
    • Blog Ideas List
    • Twitter Ideas List
    • Website Ideas List
    • Instagram Ideas List
    • Etc.
  4. On each page create a bulleted list.
  5. Start entering ideas (pull from articles about great ways to use those tools and ideas you pick up from other authors and industry folks)
  6. Click anywhere on the page
  7. Click the “bulleted list” icon in the top
  8. Start typing
  9. Hit the enter key to add another bullet for another idea
  10. Hit enter twice to stop the list

Don’t forget to copy and paste links to any great website examples or blog posts you find on that topic.

SM-IdeaListEx

Here’s an example of a Blog Topic Idea Lists!

In your Social Media Notebook in OneNote you can also schedule social media posts/ideas a month at a time and keep To Do lists for specific activities (like price drops or book releases). But we’ll have to get to those another time!

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