Authors: How to Create a Media Kit

authortoolbox-mediakitMedia kits. Authors, you need one for each book you release, and sometimes for a full series when you’ve released all the books in that series. Many authors have no idea what these are or how to use them. The good news is media kits are very easy to put together, and they can save you a lot of time when it comes to marketing your books.

What is a media kit?

A media kit is a basic document containing information about your latest book being released.

Why do I need a media kit?

Media kits are primarily used as a package of information for reviewers, bloggers, journalists, and other marketing folks to help them write about and market your book.

For indie authors, media kits are particularly helpful when setting up blog tours and requesting reviews. You will be asked for the same information over and over again. The media kit provides that information, saving you time and energy rather than reinventing the wheel every time.

How do I make a media kit?

  1. Open a Word document and save it as TitleOfBook_MediaKit.docx
  2. At the top of the document, type in the
    • Title of the Book
    • Subtitle (if any)
    • Series Name & # (if any)
    • by Your Pen Name
  3. Provide the following book information:
    • Book Blurb
    • Book Cover (insert the image)
    • Buy Links (to anywhere the book is sold)
    • Tagline (a one line phrase which captures your book)
  4. Provide the technical info about the book, including:
    • Publisher:
      Author:
      Cover Artist:
      Page Count:
      Word Count:
      ISBN (Digital):
      ISBN (Print):
      Release Date:
  5. Include a “praise” section which are positive reviews (with quotes) either about the book or about the series. Make sure to give credit to the reviewer or review website and link to the actual review.
  6. Include an “Additional Media” section with links to:
    • Book Page on your website
    • Book or Series Pinterest Board
    • Book Trailer on YouTube
    • Any other fun related links (did you make a quiz? did you do an FAQ about the series? did you do any character interviews?)
  7. Include 3 different excerpts in the following lengths:
    • Under 200 words
    • 500-600 words
    • 700-1000 words
  8. Wrap it up with information about the author including
    • Author Bio
    • Social Media Links
    • Author Picture (insert the image)
  9. Edit for typos and format to make it look professional, but simple.
  10. Save the document as a PDF
  11. When sending, attach the book cover and author picture images separately, so they have a hi-res version and not just what’s embedded in your media kit.

 

To help get you started, we’ve included a FREE MEDIA KIT TEMPLATE as a Word document to this. It is very basic. Feel free to add your own formatting and flare as desired. Best of luck getting the word out about your latest release!!!

 

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